Scientifically grounded exploration of behaviours in the context of experience. Covering research from the developing fields of social science, behavioural economics + consumer psychology.
Designing for happpiness
ARTICLE
Embrace the diversity of human beings we will find a surer way to true happiness
howard moskowitz
The relevance of bias
coming soon
The world will never starve for want of wonders; but only for want of wonder.
G.K. Chesterton
We look at the future as anticipated memories
Daniel Kahneman
Behaviours ... Why empathy is the answer to attendance
ARTICLE
To understand people one needs to understand what leads them to act as they do, and understand what leads them to act as they do one needs to know their goals
Roy D'Andrade
Happiness…
The metric to measure + the sentiment to design for
ARTICLE
People don't think how they feel, they don't say what they think and they don't do what they say
David ogilvy
Sensory Priorities
coming soon
